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11/07/2011

10 things you can do to keep your clients from ditching you

1: Remember that clients are not commodities
2: Offer free service when something goes wrong
3: Check up on clients
4: Go above and beyond
5: Be honest, always
6: Run customer loyalty specials
7: Take the time to get to know the client
8: Consider your clients an investment
9: Keep your clients informed of important company milestones
10: Stay on top of [...]

Posted in: Blog

21/10/2010

Ethics and Philosophy

Ensure the ethics and philosophy of your organization are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless!

Posted in: Blog

03/08/2010

Encourage your employees to live the brand

“Marketing is too important to leave to the marketing department.” – David Packard

Posted in: Blog

02/08/2010

Be visible

How will potential clients know your business exist if they cannot see your business? Be visible. A cost-effective marketing alternative is to wear branded clothing.
What options of branding clothing are available?
Embroidery
Embroidery is the art or handicraft of decorating fabric or other materials with needle and thread or yarn. Embroidery may also incorporate other materials [...]

Posted in: Blog

20/07/2010

On marketing

Marketers have always talked about the 5 P’s of marketing – there can be more of course! -
Product, Pricing, Promotion, Positioning, Publicity. This can be a marketing checklist, a quick way to make sure you have done your job, a way to describe of how you are going to go about getting people to [...]

Posted in: Blog